CLRC offers its member constituents (including members of our five participating library systems and individual members) access to the entire lynda.com training library at no charge.
For more information on how to request an access code, please click here
With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.
Watch the mock interview at the end of the course and see Deirdre’s techniques and strategies in action.
Topics include:
* Selecting your spokesperson
* Knowing your journalist
* Preparing for interviews
* Interviewing on Skype and social media
* Going off the record
View this entire Media Training and more in the lynda.com library.
CLRC’s subscription to lynda.com is a service of the Empire State Library Network, and is supported by Regional Bibliographic Data Bases and Interlibrary Resources Sharing (RBDB) funds.
