
LILRC Webinar: Developing Micro Assessments for Your Library Marketing Plans
Online Via Zoom NY, United StatesLibrary marketing activities should always be informed with user data. When conducting market research, you don't need a large sample to see the "big" picture. Developing scalable micro assessments such as mini surveys, usability studies, interviews, and focus groups with only a few questions can add value to your library's marketing and outreach efforts. With…