Georgia’s Tybee Island has been transformed into a major Hollywood set where Dwayne Johnson and Zac Efron can be found doing some serious slo-mo running and saving lives for their new movie, Baywatch.
Good morning from Tybee Island where they're filming Baywatch today on our beach pic.twitter.com/UIunEBfhpj
— KLM (@kimberlymeier) March 30, 2016
The production recently moved to Tybee Island, located just 18 miles from Savannah, after wrapping up a few days filming in Palm Beach, FL and around town in Savannah. Tybee caters to nearby tourists looking for a quick beach destination. The Tybee Island Marine Science Center, Fort Pulaski National Monument and the Lighthouse Museum have been keeping visitors busy over the past couple of days as Baywatch has occupied much of the beach and pier.
Johnson’s daily Instagram posts have also been giving fans who can’t make it to Tybee Island a taste of the island, and a look at his set life. The posts have become so popular, Newsweek recently wrote an article commending Johnson on his marketing prowess by “allowing fans to get in on the ground floor, creating brand awareness and fan loyalty from the outset, which in turn should have a positive effect on box office receipts when it finally opens in a year from now.” Of course, the businesses in Tybee Island are hoping The Rock’s Instagram pics can also bring fans to their shores, as well the theater.
It’s hard to deny Johnson’s photos do make the Baywatch set look like the most fun, ever. Check out a few of the highlights below:
