Discover L.A. launches new travel campaign based around ‘LA LA Land’

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Every year dozens of movies are filmed in Los Angeles but, rarely, does the city launch an entire tourism campaign around just one of them. This year, Discover Los Angeles made an exception to this rule when it launched a new campaign inspired by the Emma Stone and Ryan Gosling movie LA LA Land.

The new Discover L.A. campaign focuses on the most iconic Los Angeles locations, called Discover LA LA Land. The Lighthouse Café in Hermosa Beach, the Hermosa Pier, the Grand Central Market, Griffith Observatory and The Smokehouse Restaurant are all featured on the new interactive website, that also leads readers to other, related venues and attractions around the city.

Check it out at discoverlosangeles.com/lalaland.

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